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Abstract

The case study revolves around Dharam, a young man from a village in Jharkhand, India, who finds himself burdened with the responsibility of providing for his family after the untimely demise of his father. Seeking better opportunities and financial stability, Dharam decides to move to Delhi, where a chance encounter with a friend leads him to embrace a new profession as a bike taxi driver. The emerging bike taxi industry in India offers an alternative livelihood option for individuals seeking income opportunities without extensive capital investment. Dharam's journey as a bike taxi driver in Delhi takes a promising turn as he establishes himself and sends money back home to support his family. However, his newfound contentment is shattered when the Delhi Transport Department abruptly bans bike taxi services in the city, citing regulatory violations. The case study delves into the challenges faced by individuals in the gig economy and explores the rise and fall of the bike taxi industry in India. It examines the role of government regulations in shaping emerging markets and discusses the importance of safety measures and insurance coverage in new transportation services. The case study also highlights the socio-economic implications of banning bike taxis on both the drivers and the commuting public in Delhi. Dharam's predicament prompts critical thinking and debate on the ethical considerations of gig economy jobs and the responsibility of companies towards their gig workers. The case study concludes with an exploration of potential strategies and alternatives for Dharam and other affected bike taxi drivers to cope with the ban and navigate financial uncertainties. It emphasizes the importance of balanced regulatory frameworks to support innovative markets while ensuring safety and sustainability.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Time period

The events covered by this case took place in March 2023.

Geographical setting

Region:
Asia
Country:
India
Location:
Delhi

Featured company

Rapido
Employees:
10000+
Turnover:
INR 144.8 crore
Type:
Privately held
Industry:
Automobile (motorcycle market)

Featured protagonist

  • Dharam (male), Motorcycle taxi driver

About

Abstract

The case study revolves around Dharam, a young man from a village in Jharkhand, India, who finds himself burdened with the responsibility of providing for his family after the untimely demise of his father. Seeking better opportunities and financial stability, Dharam decides to move to Delhi, where a chance encounter with a friend leads him to embrace a new profession as a bike taxi driver. The emerging bike taxi industry in India offers an alternative livelihood option for individuals seeking income opportunities without extensive capital investment. Dharam's journey as a bike taxi driver in Delhi takes a promising turn as he establishes himself and sends money back home to support his family. However, his newfound contentment is shattered when the Delhi Transport Department abruptly bans bike taxi services in the city, citing regulatory violations. The case study delves into the challenges faced by individuals in the gig economy and explores the rise and fall of the bike taxi industry in India. It examines the role of government regulations in shaping emerging markets and discusses the importance of safety measures and insurance coverage in new transportation services. The case study also highlights the socio-economic implications of banning bike taxis on both the drivers and the commuting public in Delhi. Dharam's predicament prompts critical thinking and debate on the ethical considerations of gig economy jobs and the responsibility of companies towards their gig workers. The case study concludes with an exploration of potential strategies and alternatives for Dharam and other affected bike taxi drivers to cope with the ban and navigate financial uncertainties. It emphasizes the importance of balanced regulatory frameworks to support innovative markets while ensuring safety and sustainability.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Settings

Time period

The events covered by this case took place in March 2023.

Geographical setting

Region:
Asia
Country:
India
Location:
Delhi

Featured company

Rapido
Employees:
10000+
Turnover:
INR 144.8 crore
Type:
Privately held
Industry:
Automobile (motorcycle market)

Featured protagonist

  • Dharam (male), Motorcycle taxi driver

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