Product details

GAS jeans is a prominent premium apparel and denim brand owned by Grotto SPA. Claudio Grotto founded the company in the 1970s and eventually Gas became a dominant player around 1984. It offers a lot of variety in jeans such as lived-in washes, intense blue, slim, skinny, unconventional fit, shirts/jackets, denim, skirts, shirts, trousers, t-shirts, sweatshirts, outerwear, tops, and accessories. The GAS team was wondering whether it had taken the correct decision regarding distribution and logistics. It contemplated the layout decision for better penetration in the Indian market. The GAS team had to consolidate its position regarding its supply chain efficiencies and implement concrete decisions related to its store layout spread across various locations. Therefore, this case discusses the supply chain management and layout decision plan for GAS alongside focusing on the retail management framework.