Product details

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Abstract

Cybersecurity and technology are fields of prime importance in today's digital world. It becomes imperative that enterprises and businesses stay updated and keep themselves informed. It is quite evident that staying technologically advanced is the path towards sustainable and profitable growth. Technology, as we know, is undergoing massive changes as each day passes. The new talk of the town is generative AI and its capability to automate several tasks. No matter the technology, the volume of data that is being processed is increasing day by day. Hence the risks entailed is also increasing. The methods to hack into systems and pose a threat have also amplified manifold. Therefore, cybersecurity skills and solutions are among the highest in demand today. The marketeer also needs to keep up with rapidly changing times and with a world that is increasingly going digital. Today, we have marketeers and brand design architects for software solutions as much as there are for conventional products. To effectively make an impact on the target segment, it is important that the marketeer knows the foundations of the product and technological risks that the product is trying to address.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Geographical setting

Region:
Asia

Featured company

Dell Technologies
Employees:
10000+
Turnover:
USD 101.2 billion USD (2022)
Type:
Public company
Industry:
Tech industry
Other keywords:
American multinational technology company

Featured protagonist

  • Mr Gupta (male), Global CTO

About

Abstract

Cybersecurity and technology are fields of prime importance in today's digital world. It becomes imperative that enterprises and businesses stay updated and keep themselves informed. It is quite evident that staying technologically advanced is the path towards sustainable and profitable growth. Technology, as we know, is undergoing massive changes as each day passes. The new talk of the town is generative AI and its capability to automate several tasks. No matter the technology, the volume of data that is being processed is increasing day by day. Hence the risks entailed is also increasing. The methods to hack into systems and pose a threat have also amplified manifold. Therefore, cybersecurity skills and solutions are among the highest in demand today. The marketeer also needs to keep up with rapidly changing times and with a world that is increasingly going digital. Today, we have marketeers and brand design architects for software solutions as much as there are for conventional products. To effectively make an impact on the target segment, it is important that the marketeer knows the foundations of the product and technological risks that the product is trying to address.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Settings

Geographical setting

Region:
Asia

Featured company

Dell Technologies
Employees:
10000+
Turnover:
USD 101.2 billion USD (2022)
Type:
Public company
Industry:
Tech industry
Other keywords:
American multinational technology company

Featured protagonist

  • Mr Gupta (male), Global CTO

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