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Case
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Reference no. E691B
Subject category: Entrepreneurship
Authors: Amy Wilkinson (Stanford University); Lucy Montgomery (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2022
Version: 14 October 2022
Length: 14 pages
Data source: Field research
Topics: Corporate innovation; Incubators; Intrepreneurship; Female entrepreneurs
Share a link: https://casecent.re/p/193511
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Abstract

This is part of a case series. Eve Burton founded HearstLab in 2015 to support female entrepreneurs and cultivate a new entrepreneurial mindset within Hearst Corporation. Since the Lab's inception in 2015, the Lab team had reviewed over 6,000 companies and made investments in 48 of them, deploying nearly USD50 million of capital. Now Burton was ready to take the Lab to the next level with 'Lab 2.0' and 'Lab 3.0'. In each of these phases, the Lab would write bigger checks and look for ways to integrate female-founded startups into the fabric of existing Hearst businesses. In doing so, Burton hoped to solidify her legacy as a leader who relentlessly supported women entrepreneurs.

Time period

The events covered by this case took place in 2022.

Geographical setting

Region:
World/global
Countries:
Nigeria; Mexico
Case
-
Reference no. E691
Subject category: Entrepreneurship
Authors: Amy Wilkinson (Stanford Graduate School of Business, Stanford University); Blake Kavanaugh (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2019
Version: 23 September 2019
Length: 16 pages
Data source: Field research
Topics: Corporate innovation; Incubators; Accelerators; Media; Women leadership; Intrepreneurship
View full details

About

Abstract

This is part of a case series. Eve Burton founded HearstLab in 2015 to support female entrepreneurs and cultivate a new entrepreneurial mindset within Hearst Corporation. Since the Lab's inception in 2015, the Lab team had reviewed over 6,000 companies and made investments in 48 of them, deploying nearly USD50 million of capital. Now Burton was ready to take the Lab to the next level with 'Lab 2.0' and 'Lab 3.0'. In each of these phases, the Lab would write bigger checks and look for ways to integrate female-founded startups into the fabric of existing Hearst businesses. In doing so, Burton hoped to solidify her legacy as a leader who relentlessly supported women entrepreneurs.

Settings

Time period

The events covered by this case took place in 2022.

Geographical setting

Region:
World/global
Countries:
Nigeria; Mexico

Related

Case
-
Reference no. E691
Subject category: Entrepreneurship
Authors: Amy Wilkinson (Stanford Graduate School of Business, Stanford University); Blake Kavanaugh (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2019
Version: 23 September 2019
Length: 16 pages
Data source: Field research
Topics: Corporate innovation; Incubators; Accelerators; Media; Women leadership; Intrepreneurship
View full details