Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 14 June 2023
Length: 20 pages
Data source: Published sources
Share a link:
https://casecent.re/p/193532
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Abstract
New digital technologies and advances in hearing aids could help people hear more clearly, but hearing aids could cost thousands of dollars - and Medicare didn't cover the cost of the devices. This case study discusses the disruption to the US hearing aid market in the United after the Biden administration created a new regulatory pathway for the sale and service of over-the-counter hearing aids, without a prescription. How would the five companies that had long dominated the market adjust to the change? How would new competitors like Apple develop retail strategies for Bluetooth-based products, and provide support and troubleshooting services?
Time period
The events covered by this case took place in 2023.Geographical setting
Region:
Americas
Country:
United States
About
Abstract
New digital technologies and advances in hearing aids could help people hear more clearly, but hearing aids could cost thousands of dollars - and Medicare didn't cover the cost of the devices. This case study discusses the disruption to the US hearing aid market in the United after the Biden administration created a new regulatory pathway for the sale and service of over-the-counter hearing aids, without a prescription. How would the five companies that had long dominated the market adjust to the change? How would new competitors like Apple develop retail strategies for Bluetooth-based products, and provide support and troubleshooting services?
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Time period
The events covered by this case took place in 2023.Geographical setting
Region:
Americas
Country:
United States