Generative AI: Reimagining Business Beyond ChatGPT

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Note

Reference no. W34550

Subject category: Strategy and General Management

Authors: Ning Su (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2023

Version: 2023-09-05

Length: 9 pages

Data source: Published sources

Topics: Artificial Intelligence; Generative AI; Computational creativity; Art and design; AI ethics; General management; Information systems

Share a link: https://casecent.re/p/193550

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Abstract

In November 2022, OpenAI launched the Artificial Intelligence (AI) chatbot ChatGPT on the web. Demonstrating the ability to understand human language and generate human-like, high-quality dialogues, answers, essays, jokes, and even poetry, ChatGPT attracted 100 million users within two months - setting the record of the fastest-growing consumer app in history. This case introduces ChatGPT and generative AI, elaborates on ChatGPT's underlying large language models, examines the drivers of the technology's rapid adoption, and investigates potential use cases, risks, and societal impacts. Finally, through an optional design exercise, the case leads the students to explore how the technology can shape the future of business and society.