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The case examines the emergence of Canon India, a part of the Japanese imaging major Canon Inc, as a leading digital imaging company in India. It begins with a discussion of the reasons for Canon India''s lacklustre performance after its inception in 1997. The case then examines the rationale for the company''s decision to restructure its operations in 2001. It discusses in detail the company''s restructuring initiatives that involved an overhaul of its product, brand-positioning, advertising, promotion, and sales and distribution strategies. The case lists the benefits reaped by Canon India from the restructuring exercise and examines its future prospects in light of the changing dynamics of the Indian IT Peripherals and digital imaging markets. The case is designed to help students to: (1) understand the nature of the Indian IT peripherals and imaging market in the early 21st century, the product/service offerings involved and the prevailing competitive situation; (2) appreciate why it is imperative for companies to revamp their strategies in accordance with changing market trends; (3) examine the importance of continuously launching new products in the IT peripherals and digital imaging market; (4) analyse the need for changing a brand''s positioning and the role of effective advertising and promotion strategies in repositioning the same; and (5) understand the importance of a well-established sales and distribution network for the success of an IT peripherals and digital imaging company. The case is intended for MBA/PGDBM level students as part of the strategy and general management curriculum. The teaching note does not contain an analysis of the case.