Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 11 pages
Data source: Published sources
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https://casecent.re/p/19376
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Abstract
Founded in 1964 by Amar Gopal Bose, Bose Corporation was the market leader in high-end audio equipment. Focusing on innovation and excellence in quality, the firm was able to come up with products that commanded a premium. For a long time, Bose had enjoyed customer loyalty and trust in this niche segment in which they operated. However, in recent years the company has been facing a number of challenges to maintain its position in the market. The case details the company''s philosophy of single-minded focus on research and better products and how over the years, technological excellence and patents obtained have been a driving force behind Bose. The case offers scope for discussing whether Bose can retain its position in the market by still focusing on technology or does it have to change its approach to focus more on marketing than research.
About
Abstract
Founded in 1964 by Amar Gopal Bose, Bose Corporation was the market leader in high-end audio equipment. Focusing on innovation and excellence in quality, the firm was able to come up with products that commanded a premium. For a long time, Bose had enjoyed customer loyalty and trust in this niche segment in which they operated. However, in recent years the company has been facing a number of challenges to maintain its position in the market. The case details the company''s philosophy of single-minded focus on research and better products and how over the years, technological excellence and patents obtained have been a driving force behind Bose. The case offers scope for discussing whether Bose can retain its position in the market by still focusing on technology or does it have to change its approach to focus more on marketing than research.