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Abstract

The case is about Oda, a Norwegian online food retailer, and their sustainability performance and efforts in the summer of 2021. Oda and Louise Fuchs, Sustainability director, have implemented several sustainability initiatives. However, most of the CO2 emissions from Oda (like most other companies) come from the products they sell (scope 3 emissions) and not from direct emissions in the firm operations (scope 1 and 2 emissions). How can Oda reduce total supply chain emissions? In addition, Oda faces several other sustainability challenges.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Time period

The events covered by this case took place in 2021.

Geographical setting

Region:
Europe
Country:
Norway

Featured company

Oda.com
Employees:
501-1000
Turnover:
NOK 2,468,000,000
Type:
Privately held
Industry:
Food retailing

Featured protagonist

  • Louise Fuchs (female), Sustainability Director

About

Abstract

The case is about Oda, a Norwegian online food retailer, and their sustainability performance and efforts in the summer of 2021. Oda and Louise Fuchs, Sustainability director, have implemented several sustainability initiatives. However, most of the CO2 emissions from Oda (like most other companies) come from the products they sell (scope 3 emissions) and not from direct emissions in the firm operations (scope 1 and 2 emissions). How can Oda reduce total supply chain emissions? In addition, Oda faces several other sustainability challenges.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Settings

Time period

The events covered by this case took place in 2021.

Geographical setting

Region:
Europe
Country:
Norway

Featured company

Oda.com
Employees:
501-1000
Turnover:
NOK 2,468,000,000
Type:
Privately held
Industry:
Food retailing

Featured protagonist

  • Louise Fuchs (female), Sustainability Director

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