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Case
-
Reference no. IMD-7-2441
Subject category: Strategy and General Management
Authors: Carlos Cordon (International Institute for Management Development (IMD)); Franck Calleeuw (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2023
Version: 04.04.2023
Length: 12 pages
Data source: Field research
Topics: Business to business; Digital transformation; Disruption; Strategy; Tennis; Analytics; Metaverse
Share a link: https://casecent.re/p/193794
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Abstract

This is part of a case series. The ATP Leaderboards evolve to provide real-time insights for fans, players and coaches, while the Second Screen capability aids players in refining strategies. Innovations like MatchBeats, Rally Analysis, Stroke Summary and 3D CourtVision enrich fans' understanding of the game.

Time period

The events covered by this case took place in 2014-2023.

Geographical setting

Region:
World/global

Featured company

Infosys
Employees:
10000+
Turnover:
USD 17 billion
Industry:
Information technology: Information technology services; Business management services: Consultancy
Teaching note
-
Reference no. IMD-7-2440-T
Subject category: Strategy and General Management
Authors: Carlos Cordon (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2023
Version: 21.11.2023
Revision date: 17-Jan-2024
Length: 8 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-7-2440
Subject category: Strategy and General Management
Authors: Carlos Cordon (International Institute for Management Development (IMD)); Franck Calleeuw (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2023
Version: 04.04.2023
Length: 8 pages
Data source: Field research
Topics: Business to business; Digital transformation; Disruption; Strategy; Tennis; Analytics; Metaverse
View full details
Case
-
Reference no. IMD-7-2442
Subject category: Strategy and General Management
Authors: Carlos Cordon (International Institute for Management Development (IMD)); Franck Calleeuw (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2023
Version: 04.04.2023
Length: 7 pages
Data source: Field research
Topics: Business to business; Digital transformation; Disruption; Strategy; Tennis; Analytics; Metaverse; Climate action
Tags: UN Sustainable Development Goals (UN SDGs): Goal 13: Climate action
View full details

About

Abstract

This is part of a case series. The ATP Leaderboards evolve to provide real-time insights for fans, players and coaches, while the Second Screen capability aids players in refining strategies. Innovations like MatchBeats, Rally Analysis, Stroke Summary and 3D CourtVision enrich fans' understanding of the game.

Settings

Time period

The events covered by this case took place in 2014-2023.

Geographical setting

Region:
World/global

Featured company

Infosys
Employees:
10000+
Turnover:
USD 17 billion
Industry:
Information technology: Information technology services; Business management services: Consultancy

Related

Teaching note
-
Reference no. IMD-7-2440-T
Subject category: Strategy and General Management
Authors: Carlos Cordon (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2023
Version: 21.11.2023
Revision date: 17-Jan-2024
Length: 8 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-7-2440
Subject category: Strategy and General Management
Authors: Carlos Cordon (International Institute for Management Development (IMD)); Franck Calleeuw (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2023
Version: 04.04.2023
Length: 8 pages
Data source: Field research
Topics: Business to business; Digital transformation; Disruption; Strategy; Tennis; Analytics; Metaverse
View full details
Case
-
Reference no. IMD-7-2442
Subject category: Strategy and General Management
Authors: Carlos Cordon (International Institute for Management Development (IMD)); Franck Calleeuw (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2023
Version: 04.04.2023
Length: 7 pages
Data source: Field research
Topics: Business to business; Digital transformation; Disruption; Strategy; Tennis; Analytics; Metaverse; Climate action
Tags: UN Sustainable Development Goals (UN SDGs): Goal 13: Climate action
View full details