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Abstract

When the going gets easy every company gets going and dares to venture into unrelated businesses. Growth charts, easy money and stock market bubbles make the executives at many companies think that nothing could go wrong with them. This case provides insights into the strategy of an electric utility Exelon, which did not fall into herd mentality, stuck to basics and went from strength to strength. Exelon Corporation, one of the largest electric utility companies in the United States has been implementing its cost cutting and acquisition strategy, to become the number one electric utility company. In 2002 and 2003 the company was listed on the Business Week''s tally of 50 best performing companies in the Standard and Poor''s stock index. This case stimulates discussion on the strategy a company could follow in a mature industry.
Location:
Industry:
Other setting(s):
2004

About

Abstract

When the going gets easy every company gets going and dares to venture into unrelated businesses. Growth charts, easy money and stock market bubbles make the executives at many companies think that nothing could go wrong with them. This case provides insights into the strategy of an electric utility Exelon, which did not fall into herd mentality, stuck to basics and went from strength to strength. Exelon Corporation, one of the largest electric utility companies in the United States has been implementing its cost cutting and acquisition strategy, to become the number one electric utility company. In 2002 and 2003 the company was listed on the Business Week''s tally of 50 best performing companies in the Standard and Poor''s stock index. This case stimulates discussion on the strategy a company could follow in a mature industry.

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Location:
Industry:
Other setting(s):
2004

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