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Abstract

This case describes the key elements of transformation at OYAK Group, a diversified business group in Turkey. OYAK is actually a complex organisation, which was founded as an Army Pension Fund but later became a diversified holding. It is active in many industries, including automotive production (with Renault of France) and banking, among others. In the process of Turkey''s integration into the world economy, OYAK found it increasingly necessary to modernise its management practices and strategies. An examination of the steps taken by OYAK''s revolutionary CEO, Dr Coskun Ulusoy, reveals insights into the cornerstones of OYAK''s transformation into a dynamic business group. An underlying theme throughout the case is the need for businesses in emerging countries to be proactive in their strategies. In the text, activities of OYAK Pension Fund are outlined first. Then OYAK Group''s businesses and its strategic transformation are described. The case ends with words from new CEO, Coskun Ulusoy, which shed light on the future plans of the Group. The teaching note was written by Mustafa Semizoglu.
Location:
Industry:
Size:
Large
Other setting(s):
2001-2002

About

Abstract

This case describes the key elements of transformation at OYAK Group, a diversified business group in Turkey. OYAK is actually a complex organisation, which was founded as an Army Pension Fund but later became a diversified holding. It is active in many industries, including automotive production (with Renault of France) and banking, among others. In the process of Turkey''s integration into the world economy, OYAK found it increasingly necessary to modernise its management practices and strategies. An examination of the steps taken by OYAK''s revolutionary CEO, Dr Coskun Ulusoy, reveals insights into the cornerstones of OYAK''s transformation into a dynamic business group. An underlying theme throughout the case is the need for businesses in emerging countries to be proactive in their strategies. In the text, activities of OYAK Pension Fund are outlined first. Then OYAK Group''s businesses and its strategic transformation are described. The case ends with words from new CEO, Coskun Ulusoy, which shed light on the future plans of the Group. The teaching note was written by Mustafa Semizoglu.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
2001-2002

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