Subject category:
Strategy and General Management
Originally published in:
2023
Version: 5-Jun-2023
Length: 15 pages
Data source: Published sources
Topics:
Resilience in Kenya Bus Services Management (KBSM) Company Limited in Nairobi, Kenya; Kenya Bus Services Management (KBSM) Company and Value Addition in Public Commuter Transport in Kenya; Kenya Bus Services Management (KBSM) Company, the Epitome of Public Commuter Transport in Kenya; Kenya Bus Services Management (KBSM) Company's Contribution Sustainable Development Goal
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Abstract
Urban public transport, a major contributor to the achievement of United Nations sustainable development goals (UNSDGs), specifically in making cities and human settlements inclusive, safe, resilient and sustainable, by enhancing sustainable transport. Due to the rapid rise in urban population, urban transport sector lags behind in facilitating mobility. Generally, urban areas in the developing economies, have been unable to create accessible, affordable, reliable and effective transport systems. The public commuter transport (PCT) sector in Kenya comprises of many private operators, buses and para-transit and un-taxed informal sector, popularly known as 'matatus'). This composition creates stiff competition and compromises sustainable development as the sector is profit oriented. Despite this, the KBS has dominated the PCT sector business today. Mr Mukabanah, who worked for Stagecoach under 'Transport for London', later became KBS’s Managing Director and has been instrumental in devising strategies for the survival of the company in the face of competition and other harsh macro-environmental factors. This case study aims to determine the achievements made in terms of sustainability in urban commuter transport in Kenya with a special focus on the KBS. Initially it was a PCT bus company catering for African estates through to independence where it formed the backbone of PCT in Nairobi city. Secondly, the case aims to determine the role of strategic management and marketing strategies in the resilience witnessed in the survival of KBS, while many such companies have since exited the market. The achievements of Mr. Mukabanah resonate well with some of the Sustainable Development Goals (SDGs).
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 30.Geographical setting
Region:
Africa
Country:
Kenya
Location:
Nairobi
Featured company
Kenya Bus Service Ltd
Employees:
11-50
Turnover:
USD $6 million
Type:
Self-owned
Industry:
Passenger and freight transportation
Featured protagonist
- Edwins Mukabanah (male), Owner & Managing Director
About
Abstract
Urban public transport, a major contributor to the achievement of United Nations sustainable development goals (UNSDGs), specifically in making cities and human settlements inclusive, safe, resilient and sustainable, by enhancing sustainable transport. Due to the rapid rise in urban population, urban transport sector lags behind in facilitating mobility. Generally, urban areas in the developing economies, have been unable to create accessible, affordable, reliable and effective transport systems. The public commuter transport (PCT) sector in Kenya comprises of many private operators, buses and para-transit and un-taxed informal sector, popularly known as 'matatus'). This composition creates stiff competition and compromises sustainable development as the sector is profit oriented. Despite this, the KBS has dominated the PCT sector business today. Mr Mukabanah, who worked for Stagecoach under 'Transport for London', later became KBS’s Managing Director and has been instrumental in devising strategies for the survival of the company in the face of competition and other harsh macro-environmental factors. This case study aims to determine the achievements made in terms of sustainability in urban commuter transport in Kenya with a special focus on the KBS. Initially it was a PCT bus company catering for African estates through to independence where it formed the backbone of PCT in Nairobi city. Secondly, the case aims to determine the role of strategic management and marketing strategies in the resilience witnessed in the survival of KBS, while many such companies have since exited the market. The achievements of Mr. Mukabanah resonate well with some of the Sustainable Development Goals (SDGs).
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 30.Geographical setting
Region:
Africa
Country:
Kenya
Location:
Nairobi
Featured company
Kenya Bus Service Ltd
Employees:
11-50
Turnover:
USD $6 million
Type:
Self-owned
Industry:
Passenger and freight transportation
Featured protagonist
- Edwins Mukabanah (male), Owner & Managing Director