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Most organisations recognise the possibility of a crisis happening, but they differ in terms of how prepared they are when a crisis does occur. One reason so many organisations are hard-hit by unexpected crises is that they fail to notice the symptoms or signals in a timely manner before the onset of a crisis. Some organisations go to great lengths to devise strategic plans for financial growth and success, but they fail to recognise that strategic planning without including crisis management strategies is like sustaining life without guaranteeing life. This technical note examines how to identify, study and forecast crisis issues. It sets forth specific ways that can enable an organisation to plan proactively to control and resolve crisis events. Drawing on the experience of Sanyo Industry Co Ltd, this technical note illustrates the importance of recognising crises in a timely fashion before they become chronic events.