Subject category:
Strategy and General Management
Published by:
WHU - Otto Beisheim School of Management
Length: 22 pages
Data source: Field research
Topics:
Germany; Information provider; Pricing; Alliances, partnership; Mergers & acquisitions (M&A); Business development; Repositioning; Value chain analysis; Portfolio analysis; Diversification; Internationalisation; Market selection, market entry; 5 Forces (rivalry, threat of substitutes, buyer power, supplier power, barriers to entry); SWOT analysis (strengths, weaknesses, opportunities, threats); Market growth
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Abstract
This case study presents the development of the Cologne-based OnVista AG and depicts the company''s situation at the very beginning of 2003 when the board of directors faced the fundamental strategic decision of how to reposition their enterprise after two years of recession. The story is centered around Fritz Oidtmann, a former Partner at McKinsey & Company, who founded OnVista in 1998 together with Michael W Schwetje and Stephan Schubert, two alumni of the WHU-Otto Beisheim Graduate School of Management. The core of the company''s business activities is the supply of information to allow for the systematic analysis and valuation of financial products. OnVista delivers this information directly to investors through its Internet portal www.onvista.de and also licenses the underlying technology and data to different kinds of financial institutions for integration into their own Intranet architecture. Students working on this case are encouraged to critically discuss some of the pre-eminent courses of action and to develop recommendations for the successful repositioning of the company. The teaching note supplement is a PowerPoint presentation covering the relevant aspects for class discussion.
Location:
Industry:
Size:
EUR13.45 million revenue (2002)
Other setting(s):
2003
Subject category:
Strategy and General Management
Published by:
WHU - Otto Beisheim School of Management
Length: 21 pages
Subject category:
Strategy and General Management
Published by:
WHU - Otto Beisheim School of Management
Format:
.ppt
About
Abstract
This case study presents the development of the Cologne-based OnVista AG and depicts the company''s situation at the very beginning of 2003 when the board of directors faced the fundamental strategic decision of how to reposition their enterprise after two years of recession. The story is centered around Fritz Oidtmann, a former Partner at McKinsey & Company, who founded OnVista in 1998 together with Michael W Schwetje and Stephan Schubert, two alumni of the WHU-Otto Beisheim Graduate School of Management. The core of the company''s business activities is the supply of information to allow for the systematic analysis and valuation of financial products. OnVista delivers this information directly to investors through its Internet portal www.onvista.de and also licenses the underlying technology and data to different kinds of financial institutions for integration into their own Intranet architecture. Students working on this case are encouraged to critically discuss some of the pre-eminent courses of action and to develop recommendations for the successful repositioning of the company. The teaching note supplement is a PowerPoint presentation covering the relevant aspects for class discussion.
Settings
Location:
Industry:
Size:
EUR13.45 million revenue (2002)
Other setting(s):
2003
Related
Subject category:
Strategy and General Management
Published by:
WHU - Otto Beisheim School of Management
Length: 21 pages
Subject category:
Strategy and General Management
Published by:
WHU - Otto Beisheim School of Management
Format:
.ppt