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Published by: Nordic Case House, Copenhagen Business School
Published in: 2023

Abstract

In 2022, food prices around the world were rising rapidly, and the war in Ukraine was threatening supplies of fertilizer and grain. In addition to this looming food crisis, in 2019 the EU had passed the European Green Deal with the objective of transforming the EU into a modern, resource-efficient, and competitive economy. The Green Deal included the Farm to Fork (F2F) strategy, which aimed to make food systems healthy and environmentally friendly. The objectives of the F2F strategy included reduced dependence on pesticides, antimicrobials, and fertilizers; increased organic farming; improved animal welfare; and a reversal of biodiversity loss. The F2F strategy was expected to significantly reduce European grain production and increase prices. It was also expected to lead to more locally produced protein crops in Europe and reduced imports of protein crops (mainly soybeans) from South America.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2022.

Geographical setting

Region:
Europe
Country:
Denmark
Location:
Copenhagen

About

Abstract

In 2022, food prices around the world were rising rapidly, and the war in Ukraine was threatening supplies of fertilizer and grain. In addition to this looming food crisis, in 2019 the EU had passed the European Green Deal with the objective of transforming the EU into a modern, resource-efficient, and competitive economy. The Green Deal included the Farm to Fork (F2F) strategy, which aimed to make food systems healthy and environmentally friendly. The objectives of the F2F strategy included reduced dependence on pesticides, antimicrobials, and fertilizers; increased organic farming; improved animal welfare; and a reversal of biodiversity loss. The F2F strategy was expected to significantly reduce European grain production and increase prices. It was also expected to lead to more locally produced protein crops in Europe and reduced imports of protein crops (mainly soybeans) from South America.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2022.

Geographical setting

Region:
Europe
Country:
Denmark
Location:
Copenhagen

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