Subject category:
Strategy and General Management
Published by:
Asian Business Case Centre
Length: 23 pages
Data source: Field research
Abstract
China is rapidly emerging as the new economic world power and a huge hinterland for its neighbouring ports in the Far East. This case deals with how the management of port of Kaohsiung, Taiwan, should respond strategically to opportunities created in China and the future challenges resulting from the migration of global manufacturers to the lower cost neighbour. The management reviewed the recent events and considered some fundamental questions that were critical in formulating port strategy. The case is set in the year 2001, when container volumes passing through Kaohsiung Port, the largest international harbour of Taiwan, registered decreasing growth rate for the past two consecutive years, due in part to the worsening shipping recession.
About
Abstract
China is rapidly emerging as the new economic world power and a huge hinterland for its neighbouring ports in the Far East. This case deals with how the management of port of Kaohsiung, Taiwan, should respond strategically to opportunities created in China and the future challenges resulting from the migration of global manufacturers to the lower cost neighbour. The management reviewed the recent events and considered some fundamental questions that were critical in formulating port strategy. The case is set in the year 2001, when container volumes passing through Kaohsiung Port, the largest international harbour of Taiwan, registered decreasing growth rate for the past two consecutive years, due in part to the worsening shipping recession.