Subject category:
Strategy and General Management
Published by:
Asian Business Case Centre
Length: 20 pages
Data source: Field research
Share a link:
https://casecent.re/p/19402
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Abstract
This case study traces the development of Taiwan's first listed electronics company, Lite-On Technology Corporation (Lite-On), during the period 2000 to 2002. Founded in 1975 and listed on the Taiwan Stock Exchange in 1983, the company began its production of light-emitting diodes (LEDs). The founders saw the growth potential in the global PC market and decided to expand into the PC peripheral products market in the late 1970s. The strategy of riding on the wave of rapid global PC growth paid off. Like a Taiwanese version of the Hewlett-Packard garage start-up legend, Lite-On has become one of the most prominent Taiwanese semiconductor and information technology firms in terms of revenue and world market share of its key products with a global annual turnover of US$3.4 billion in financial year 2001.
Location:
Industries:
Size:
Large
Other setting(s):
2000-2003
About
Abstract
This case study traces the development of Taiwan's first listed electronics company, Lite-On Technology Corporation (Lite-On), during the period 2000 to 2002. Founded in 1975 and listed on the Taiwan Stock Exchange in 1983, the company began its production of light-emitting diodes (LEDs). The founders saw the growth potential in the global PC market and decided to expand into the PC peripheral products market in the late 1970s. The strategy of riding on the wave of rapid global PC growth paid off. Like a Taiwanese version of the Hewlett-Packard garage start-up legend, Lite-On has become one of the most prominent Taiwanese semiconductor and information technology firms in terms of revenue and world market share of its key products with a global annual turnover of US$3.4 billion in financial year 2001.
Settings
Location:
Industries:
Size:
Large
Other setting(s):
2000-2003