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This is a Simplified Chinese version. 'Products are shaped in the factory but Brands are created in the minds' (Walter Landor, 2012) holds good and rationalizes the truth that all existing products have a familiar nature but with distinguished identity. The individuality of any product is created and developed with the content that marketer's bring into play to occupy the space in the minds of their clientele. Marketers have a number of elements that can create or devastate the image of any product which depends upon the selection of respective brand elements. The complete bundle of elements like name, logo, graphics, tag line, symbol, etc is jointly known as Brand assets in the corporate world. The brand asset is one of the imperative aspects for the triumph of any business as it defines the endurance of products in the market. Every marketer put their best intellect to strengthen the brand recognition of the business organization. Brand name is the component which is being observed by the people at first order, and if chosen wrongly, can affect the inclusive brand asset in unconstructive manner.