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This chapter is excerpted from 'The Start-Up Junkie's Playbook'. Designed for Business Students, Trainers, Fledging Entrepreneurs, and Tire Kickers. As start-up junkies, we are a unique tribe - inquisitive, keen, motivated, inspired, committed to succeed, and we have a profound love of business. Are you part of the tribe? Let's find out. Business start-up advice needs to come from someone who has the bruises and laurels to prove that they have 'skin in the game'. Anything less is like getting child-rearing advice from your childless (but well-intentioned) Aunt Frieda. In 30 steps, The Start-Up Junkie's Playbook leads you through a planning and introspective journey. It offers a unique viewpoint on getting into business, or when to walk away from your entrepreneurial dream - the 'go/no go' decision-making junction. The Start-Up Junkie's Playbook goes far beyond Business Plan thinking. Along with time-honored strategies, it also offers up a personal perspective for the fledgling entrepreneur, scrutiny of your interests and abilities, taking 'pregnant pauses' to reflect and possibly tweak your business vision, questioning motives, and moving forward at your own pace. Along the way, there are stories (often outrageous) about the author's experiences and those of his clients, as well as structured Workbooks accompanying each chapter to best understand and absorb what mentoring/counsel is being offered.