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Abstract

Apple Inc, the world's largest technology company by revenue, led the global technology market by developing innovative products such as the Mac, iPod, iPhone, and iPad. The company had grown over the years by entering into various segments such as such as software, consumer electronics, and digital media content distribution. Apple had been consistent in its performance. However, FY19 was a challenging year for the company as it observed a decline in sales due to the COVID-19 pandemic. The case study provides detailed financial information about the company which would be useful for readers to conduct a ratio analysis, common size analysis, and common base analysis.

Time period

The events covered by this case took place in 2018- 2022.

Geographical setting

Region:
Asia

Featured company

Apple Inc.
Employees:
10000+
Turnover:
USD 394.33 billion
Type:
Public company
Industry:
Consumer electronics

About

Abstract

Apple Inc, the world's largest technology company by revenue, led the global technology market by developing innovative products such as the Mac, iPod, iPhone, and iPad. The company had grown over the years by entering into various segments such as such as software, consumer electronics, and digital media content distribution. Apple had been consistent in its performance. However, FY19 was a challenging year for the company as it observed a decline in sales due to the COVID-19 pandemic. The case study provides detailed financial information about the company which would be useful for readers to conduct a ratio analysis, common size analysis, and common base analysis.

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Time period

The events covered by this case took place in 2018- 2022.

Geographical setting

Region:
Asia

Featured company

Apple Inc.
Employees:
10000+
Turnover:
USD 394.33 billion
Type:
Public company
Industry:
Consumer electronics

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