Subject category:
Production and Operations Management
Published by:
Ivey Publishing
Version: 2020-06-01
Length: 25 pages
Data source: Published sources
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Abstract
This is a Simplified Chinese version. This case focuses on the supply chain strategy of Apple Inc. (Apple). Set in early 2020, it provides a detailed description of the company's supply chain network and capabilities. Data in the case allows students to develop an understanding Apple's source of competitiveness and to gain insights into the management of a large, complex global supply chain network that focused on the intersection of services, hardware and software. Students will obtain an understanding of the supply chain challenges faced by Apple, in the context of supporting its corporate strategy and growth objectives.
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Location:
Industry:
Size:
Large
Other setting(s):
2020
About
Abstract
This is a Simplified Chinese version. This case focuses on the supply chain strategy of Apple Inc. (Apple). Set in early 2020, it provides a detailed description of the company's supply chain network and capabilities. Data in the case allows students to develop an understanding Apple's source of competitiveness and to gain insights into the management of a large, complex global supply chain network that focused on the intersection of services, hardware and software. Students will obtain an understanding of the supply chain challenges faced by Apple, in the context of supporting its corporate strategy and growth objectives.
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Settings
Location:
Industry:
Size:
Large
Other setting(s):
2020