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Case
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Reference no. W35422
Simplified Chinese language
Published by: Ivey Publishing
Originally published in: 2020
Version: 2020-06-01
Length: 25 pages
Data source: Published sources

Abstract

This is a Simplified Chinese version. This case focuses on the supply chain strategy of Apple Inc. (Apple). Set in early 2020, it provides a detailed description of the company's supply chain network and capabilities. Data in the case allows students to develop an understanding Apple's source of competitiveness and to gain insights into the management of a large, complex global supply chain network that focused on the intersection of services, hardware and software. Students will obtain an understanding of the supply chain challenges faced by Apple, in the context of supporting its corporate strategy and growth objectives.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.
Location:
Size:
Large
Other setting(s):
2020

About

Abstract

This is a Simplified Chinese version. This case focuses on the supply chain strategy of Apple Inc. (Apple). Set in early 2020, it provides a detailed description of the company's supply chain network and capabilities. Data in the case allows students to develop an understanding Apple's source of competitiveness and to gain insights into the management of a large, complex global supply chain network that focused on the intersection of services, hardware and software. Students will obtain an understanding of the supply chain challenges faced by Apple, in the context of supporting its corporate strategy and growth objectives.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Settings

Location:
Size:
Large
Other setting(s):
2020

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