Product details

This case study explores the potential of metaverse marketing for leading sports brands Nike, Adidas, Under Armour, and Puma in UAE. With the emergence of the metaverse as a virtual environment for immersive experiences, these brands have the opportunity to leverage this platform to enhance their marketing strategies and engage with their target audience in innovative ways. The study examines the growing trends in metaverse marketing, analyzes data on metaverse users and engagement, advertising revenue and user preferences and purchasing behavior. The case study focuses on how these sports brands can effectively market their products in the metaverse to maximize brand awareness, engagement, and sales.