Product details

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Published by: Amity Research Centers
Originally published in: 2023
Revision date: 16-Jan-2024
Length: 13 pages
Data source: Published sources

Abstract

Millets had historically been farmed in Asian and African nations and consumed in large quantities in the past. However, its cultivation and consumption had drastically decreased in India during the Green Revolution in the 1960s, as the Government promoted hybrid, high-yield wheat, and rice varieties. When compared to other common grains, millets had a higher nutritional content, could withstand climatic change, and used fewer resources for cultivation. Due to the sustainability of resources, economic empowerment, food security and nutrition it was imperative to develop strategies aimed at reversing the global trends of declining millet production and consumption and raising consumer knowledge of the health benefits of millets. Millets started gaining global popularity again and the year 2023 was hailed as 'International Year of Millets' by the United Nations. Millet provided a buffer against the effects of rapid climate change on the quantity and quality of staple crops. Using national and international platforms, the Indian Government had promoted millets' health benefits and forced the food industry to move away from highly processed and low-nutrient foods by incorporating millets into mainstream food systems. How would the promotion of millets affect the Indian economy?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2023.

Geographical setting

Region:
Asia
Country:
India

About

Abstract

Millets had historically been farmed in Asian and African nations and consumed in large quantities in the past. However, its cultivation and consumption had drastically decreased in India during the Green Revolution in the 1960s, as the Government promoted hybrid, high-yield wheat, and rice varieties. When compared to other common grains, millets had a higher nutritional content, could withstand climatic change, and used fewer resources for cultivation. Due to the sustainability of resources, economic empowerment, food security and nutrition it was imperative to develop strategies aimed at reversing the global trends of declining millet production and consumption and raising consumer knowledge of the health benefits of millets. Millets started gaining global popularity again and the year 2023 was hailed as 'International Year of Millets' by the United Nations. Millet provided a buffer against the effects of rapid climate change on the quantity and quality of staple crops. Using national and international platforms, the Indian Government had promoted millets' health benefits and forced the food industry to move away from highly processed and low-nutrient foods by incorporating millets into mainstream food systems. How would the promotion of millets affect the Indian economy?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2023.

Geographical setting

Region:
Asia
Country:
India

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