Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 13 pages
Data source: Published sources
Topics:
Consumer behaviour; e-Commerce; Logistics industry; Reverse logistics; Marketing strategies; Challenges in returns management; Operation optimisation; Effective returns management strategies; e-Commerce's challenge to handle returns; End-to-end supply chain; End-to-end technology-driven return solution; B2B; B2C; Hybrid return processes
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Abstract
The massive growth of the e-Commerce business was accompanied by an increased volume of returns. Changing consumer behaviour and retailers' aggressive marketing strategies often fuelled such trends. For the retailers, returns were becoming an overpowering cost burden, which was directly impacting their profit margins and had huge environmental impacts. But such trends had also opened up business as well as job opportunities for some. As a third-party logistics partner, DHL saw this as an opportunity not only for its business growth but also assured that it could help other businesses turn this challenge into an opportunity. What was DHL's returns management strategy to help its business partners handle the reverse logistics?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2023.Geographical setting
Region:
World/global
Featured company
DHL
Employees:
10000+
Industry:
Courier services/logistics
Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 7 pages
Data source: Published sources
About
Abstract
The massive growth of the e-Commerce business was accompanied by an increased volume of returns. Changing consumer behaviour and retailers' aggressive marketing strategies often fuelled such trends. For the retailers, returns were becoming an overpowering cost burden, which was directly impacting their profit margins and had huge environmental impacts. But such trends had also opened up business as well as job opportunities for some. As a third-party logistics partner, DHL saw this as an opportunity not only for its business growth but also assured that it could help other businesses turn this challenge into an opportunity. What was DHL's returns management strategy to help its business partners handle the reverse logistics?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2023.Geographical setting
Region:
World/global
Featured company
DHL
Employees:
10000+
Industry:
Courier services/logistics
Related
Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 7 pages
Data source: Published sources