Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 5 November 2023
Length: 33 pages
Data source: Field research
Topics:
Media; Newspaper; Digital; Journalism; Logistics; Strategy; Management; Reorganization; Strategic integration
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Abstract
This case is the third in a series that explores how the storied Swedish media company, Bonnier News, is transforming itself to succeed in the digital era. This case picks up from 2019 and follows the Bonnier News management team as it crafts and implements a strategy to succeed in the rapidly transforming media landscape and increasingly fraught geopolitical environment. Their goals as they do so are to sustain profitable digital growth for Bonnier News; increase the reach and relevance of their papers; bring more value to more readers; and become a leader in European business media while continuing to develop a successful, sustainable, and scalable business. Success was essential, even existential-indeed, in their view, democracy itself was riding on it.
Time period
The events covered by this case took place in 2023.Geographical setting
Region:
Europe
Country:
Sweden
Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 15 August 2016
Length: 46 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 12 November 2019
Length: 42 pages
Data source: Field research
Topics:
Strategy; Digital; Media; Innovation; Family-owned business; Technology; Company culture; Leadership
Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 23 September 2025
Length: 9 pages
Data source: Field research
About
Abstract
This case is the third in a series that explores how the storied Swedish media company, Bonnier News, is transforming itself to succeed in the digital era. This case picks up from 2019 and follows the Bonnier News management team as it crafts and implements a strategy to succeed in the rapidly transforming media landscape and increasingly fraught geopolitical environment. Their goals as they do so are to sustain profitable digital growth for Bonnier News; increase the reach and relevance of their papers; bring more value to more readers; and become a leader in European business media while continuing to develop a successful, sustainable, and scalable business. Success was essential, even existential-indeed, in their view, democracy itself was riding on it.
Settings
Time period
The events covered by this case took place in 2023.Geographical setting
Region:
Europe
Country:
Sweden
Related
Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 15 August 2016
Length: 46 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 12 November 2019
Length: 42 pages
Data source: Field research
Topics:
Strategy; Digital; Media; Innovation; Family-owned business; Technology; Company culture; Leadership
Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 23 September 2025
Length: 9 pages
Data source: Field research