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Abstract

In 2003, the US beef industry had a major set back with the outbreak of Bovine Spongiform Encephalopathy (BSE) also called mad cow disease. There was an immediate impact on the US beef industry as there was a ban on the US beef from trade partners. United States Department of Agriculture (USDA) an organisation that was set up to safeguard the interest of the farmers and ranchers, had a tough time in getting back the lost trade. But inspite of the initiatives of the USDA, lifting of the ban seemed grim. This case elicits a discussion on the economic implications on the US beef industry after the outbreak of mad cow disease and the measures taken by the USDA in this regard.
Location:
Industry:
Other setting(s):
2004

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Abstract

In 2003, the US beef industry had a major set back with the outbreak of Bovine Spongiform Encephalopathy (BSE) also called mad cow disease. There was an immediate impact on the US beef industry as there was a ban on the US beef from trade partners. United States Department of Agriculture (USDA) an organisation that was set up to safeguard the interest of the farmers and ranchers, had a tough time in getting back the lost trade. But inspite of the initiatives of the USDA, lifting of the ban seemed grim. This case elicits a discussion on the economic implications on the US beef industry after the outbreak of mad cow disease and the measures taken by the USDA in this regard.

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Location:
Industry:
Other setting(s):
2004

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