Product details

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Case
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Reference no. P523-0125-1
Portuguese language
Subject category: Marketing
Published by: San Telmo Business School
Published in: 2023
Length: 23 pages
Data source: Field research

Abstract

This is a Portuguese version. ec2ce is a start-up founded in 2014 by senior executives of multinational companies to focus on a new goal: reducing uncertainty in agricultural production and streamlining the management of the agri-food supply chain using Artificial Intelligence algorithms. With a turnover of barely EUR600,000 in 2017, their first year in the market, ec2ce's founders and managers are considering options to drive growth as quickly as possible, not jeopardizing the future of the company.

Time period

The events covered by this case took place in 2017-2019.

Geographical setting

Region:
World/global
Country:
Spain
Location:
Seville

About

Abstract

This is a Portuguese version. ec2ce is a start-up founded in 2014 by senior executives of multinational companies to focus on a new goal: reducing uncertainty in agricultural production and streamlining the management of the agri-food supply chain using Artificial Intelligence algorithms. With a turnover of barely EUR600,000 in 2017, their first year in the market, ec2ce's founders and managers are considering options to drive growth as quickly as possible, not jeopardizing the future of the company.

Settings

Time period

The events covered by this case took place in 2017-2019.

Geographical setting

Region:
World/global
Country:
Spain
Location:
Seville

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