Product details

Italy's leading manufacturer of tomato-based products, canned vegetables, fruit juices, and ready-to-use sauces La Doria Group was an important supplier of large supermarket chains, both in Italy and abroad, selling mainly private label products. The recent acquisition of the Pa.fi.al Group (a leader in the Italian market of ready-made sauces under private labels) was thought to be strategic and synergistic, as it would help La Doria to develop non-seasonal products with higher added value. How can this acquisition be assessed beyond the financial aspects?