Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Abstract

Telemarketing had its roots in the US in the 1950s and 1960s, when it was mainly used by insurance companies to increase their prospective customer base. With the deregulation in the telecommunication sector, cross-border telemarketing increased rapidly due to a fall in international call rates. However, cross-border telemarketing also gave rise to telemarketing frauds as the fraudsters found it convenient to dupe gullible customers across the border for huge sums with nominal investments. By the 1990s, Canada gained prominence as a major hub for telemarketing frauds as Canadian fraudsters started fleecing US customers apart from their domestic victims. Despite co-ordinated efforts by the law enforcement agencies of the two countries, fraud operations still persisted. This case enables the reader to understand how Canada became a major centre for telemarketing frauds and the initiatives taken by the US and the Canadian law enforcers.
Location:
Industry:
Other setting(s):
2004

About

Abstract

Telemarketing had its roots in the US in the 1950s and 1960s, when it was mainly used by insurance companies to increase their prospective customer base. With the deregulation in the telecommunication sector, cross-border telemarketing increased rapidly due to a fall in international call rates. However, cross-border telemarketing also gave rise to telemarketing frauds as the fraudsters found it convenient to dupe gullible customers across the border for huge sums with nominal investments. By the 1990s, Canada gained prominence as a major hub for telemarketing frauds as Canadian fraudsters started fleecing US customers apart from their domestic victims. Despite co-ordinated efforts by the law enforcement agencies of the two countries, fraud operations still persisted. This case enables the reader to understand how Canada became a major centre for telemarketing frauds and the initiatives taken by the US and the Canadian law enforcers.

Settings

Location:
Industry:
Other setting(s):
2004

Related