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Abstract

By 1990, China had become a popular destination for foreign direct investment (FDI). There was an unprecedented boom in the FDI inflow into the country. Many companies made China their preferred manufacturing base. However, a number of them had a different and unpleasant experience. With examples of five well-known companies including Pepsi, Amway, Asian Strategic Investments Corporation (ASIMCO), Yamaha and McDonnell Douglas, this case helps the reader to understand the experiences of some of these earlier entrants that had invested heavily in China. This case also offers scope to discuss the factors that affect the functioning of foreign companies and the tough business environment existing in the country.
Location:
Other setting(s):
2004

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Abstract

By 1990, China had become a popular destination for foreign direct investment (FDI). There was an unprecedented boom in the FDI inflow into the country. Many companies made China their preferred manufacturing base. However, a number of them had a different and unpleasant experience. With examples of five well-known companies including Pepsi, Amway, Asian Strategic Investments Corporation (ASIMCO), Yamaha and McDonnell Douglas, this case helps the reader to understand the experiences of some of these earlier entrants that had invested heavily in China. This case also offers scope to discuss the factors that affect the functioning of foreign companies and the tough business environment existing in the country.

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Location:
Other setting(s):
2004

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