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It began as a laid-back attempt in the early 1980s and political advertising in India came a long way to become an organised and professional way of approaching voters. The erstwhile practice of sloganeering and propaganda are being replaced by branding and positioning strategies. In their efforts to ''brand'' their parties, political leaders engaged celebrities in their election campaigns. This case study focuses on the evolution of political advertising in India from a point when it was a non-entity to it becoming a specialised area of interest. The case also details the counter measures taken by various political parties to outscore each other. A structured assignment ''204-104-4'' is available to accompany this case.