Product details

This case is based on a real company and situation. This case is a multi-dimensional case (compact case or not) depending on the teacher and his audience. Naos is a French dermo-cosmetic company and a pioneer in this field. As stated in the case, the management of the company has changed, and the newly appointed Global Distributors Services Director of the company finds that their operations abroad through the distributors needs rationalization. Now that they are present in more than 130 countries, they need to focus their efforts on the most promising markets, to reach the growth objectives of the new board of directors. The most important skill that will be developed by the students is to be able to find criteria that fit the company (and not every cosmetic company in the world) as a result of a SWOT, and to find the accurate indicators that allow the measurement of these criteria in the preselected markets. We suggest preselecting 10 emerging markets for their growth potential, however, participants may be required to preselect the potential markets as if they were put Didier Lajoinie's shoes.