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Case from journal
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Reference no. NAC4012
Subject category: Entrepreneurship
Authors: James Wallace (Muma College of Business, University of South Florida); Clinton Daniel (Muma College of Business, University of South Florida)
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 2020
Length: 17 pages
Topics: Disruptive innovation; Health care delivery; Entrepreneurial ventures; Start-up stage
Share a link: https://casecent.re/p/195603
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Abstract

Staff.AI is a start-up technology company featuring a new resource-sharing application for hospitals and health care professionals. Developed by neurosurgeon Dr Carl Einarsson, the application addresses the substantial cost of staffing personnel for temporary requirements of acute care hospitals. Utilizing familiar mobile technology of Airbnb, TaskRabbit, Uber, and other resource-sharing companies, Staff.AI matches hospital staffing needs with available professionals, streamlining the recruiting process, reducing staffing agency costs, and correlating data of medical teams and clinical efficacy. Having conducted a successful beta-test with a major academic medical center and recruited capital, Dr Einarsson must determine a reasonable pricing model to bring the company's namesake product to market.

Geographical setting

Country:
United States
Locations:
Massachusetts;Texas
Teaching note
-
Reference no. NAC4012TN
Subject category: Entrepreneurship
Authors: James Wallace (Muma College of Business, University of South Florida); Clinton Daniel (Muma College of Business, University of South Florida)
Published by: NACRA - North American Case Research Association
Published in: 2020
Length: 16 pages
View full details

About

Abstract

Staff.AI is a start-up technology company featuring a new resource-sharing application for hospitals and health care professionals. Developed by neurosurgeon Dr Carl Einarsson, the application addresses the substantial cost of staffing personnel for temporary requirements of acute care hospitals. Utilizing familiar mobile technology of Airbnb, TaskRabbit, Uber, and other resource-sharing companies, Staff.AI matches hospital staffing needs with available professionals, streamlining the recruiting process, reducing staffing agency costs, and correlating data of medical teams and clinical efficacy. Having conducted a successful beta-test with a major academic medical center and recruited capital, Dr Einarsson must determine a reasonable pricing model to bring the company's namesake product to market.

Settings

Geographical setting

Country:
United States
Locations:
Massachusetts;Texas

Related

Teaching note
-
Reference no. NAC4012TN
Subject category: Entrepreneurship
Authors: James Wallace (Muma College of Business, University of South Florida); Clinton Daniel (Muma College of Business, University of South Florida)
Published by: NACRA - North American Case Research Association
Published in: 2020
Length: 16 pages
View full details