Product details

Eric Gomez, CEO maxiaNET Inc, an international brand management and consumer packaged goods distribution company from San Diego had a new opportunity to export disposable diapers into Venezuela. Gomez had experienced success exporting products into the country and understood first-hand the extreme shortages in basic goods and the economic and political crisis facing the country. Diapers were increasingly non-existent or only offered for purchase on the black market. maxiaNET had a strong local partner and access to distribution channels, however many strategic issues remain to be solved. Gomez needed to develop an appropriate business model that would cover costs, while at the same time offer extreme discounts and enable widespread product distribution and sales. Ultimately, he needed to decide on whether and how to proceed with importing diapers into Venezuela.