Subject category:
Economics, Politics and Business Environment
Published by:
IBS Case Development Center
Length: 15 pages
Data source: Published sources
Topics:
Retailing in Japan; Economic recession in Japan; Wal-Mart in Japan; Daiei; Uniglo; Market penetration in Japan; Beard Papa; The large retail store law in Japan; Large-Scale Retail Store Location Law; Total systems control; Apparel retailing in Japan; Fast food retailing in Japan; Carrefour; Louis Vuitton; Japanese retail market
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Abstract
Japan, the second largest economy in the world with its huge consumer markets, has enticed many foreign retailers to start their businesses in the country. However, success in the Japanese retail markets has always been difficult for any retailer. Even the world''s biggest retailer, Wal- Mart experienced a tough time gaining grounds in the Japanese retail market. With the rising competition from bigger foreign entrants, domestic retailers in Japan have been facing a tough time sustaining themselves. Among a few successful domestic companies are Uniqlo and Beard Papa, which belongs to the Muginoho Group and sells cream puffs. The case enables the reader to understand the retailing strategies of these two companies that are required to succeed in the Japanese retail market.
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Abstract
Japan, the second largest economy in the world with its huge consumer markets, has enticed many foreign retailers to start their businesses in the country. However, success in the Japanese retail markets has always been difficult for any retailer. Even the world''s biggest retailer, Wal- Mart experienced a tough time gaining grounds in the Japanese retail market. With the rising competition from bigger foreign entrants, domestic retailers in Japan have been facing a tough time sustaining themselves. Among a few successful domestic companies are Uniqlo and Beard Papa, which belongs to the Muginoho Group and sells cream puffs. The case enables the reader to understand the retailing strategies of these two companies that are required to succeed in the Japanese retail market.