Subject category:
Strategy and General Management
Published by:
IESE Business School
Version: 28/11/23
Length: 21 pages
Data source: Field research
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https://casecent.re/p/195749
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Abstract
This is part of a case series. Scoot, an eco-sharing multimodal (motos, bikes, kick scooters) mobility provider, has been operating in the US for 7 years. After its international expansion to Barcelona and Santiago de Chile, the company is not contemplating the launch of kick scooters in Madrid, their first bet on the Spanish capital. Competing against 23 other providers for less than 10,000 licenses and with a daunting future of its bike operations in Barcelona, the company has now to decide whether to enter Madrid with kicks, or being restricted to launch kicks there for at least three more years.
Geographical setting
Countries:
Chile; Spain; United States
Subject category:
Strategy and General Management
Published by:
IESE Business School
Version: 29/11/23
Length: 5 pages
Data source: Field research
About
Abstract
This is part of a case series. Scoot, an eco-sharing multimodal (motos, bikes, kick scooters) mobility provider, has been operating in the US for 7 years. After its international expansion to Barcelona and Santiago de Chile, the company is not contemplating the launch of kick scooters in Madrid, their first bet on the Spanish capital. Competing against 23 other providers for less than 10,000 licenses and with a daunting future of its bike operations in Barcelona, the company has now to decide whether to enter Madrid with kicks, or being restricted to launch kicks there for at least three more years.
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Geographical setting
Countries:
Chile; Spain; United States
Related
Subject category:
Strategy and General Management
Published by:
IESE Business School
Version: 29/11/23
Length: 5 pages
Data source: Field research