Product details

This case study aims to engage and educate undergraduate business and management students in the context of retail technology management, with a specific focus on enhancing customer engagement through effective phone call optimization. The importance of this study lies in equipping students with valuable skills and knowledge related to communication in retail, as proficient telephone communication is directly linked to increased customer satisfaction and efficient issue resolution. The case study fosters students' understanding of technology's role in improving customer interactions, ensuring they are well-prepared for real-world scenarios in retail management.