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Abstract

The 1990s were the ''golden era'' for the European insurance industry with major insurance groups clocking average growth rates of up to 30%. One of the salient features of this decade was its consolidation at both intra company and inter company levels. One of the most notable players was AXA Group of France, which metamorphosed from a local insurer into a global financial service giant. This case looks into the reasons behind the consolidation wave in the European insurance industry and highlights the strategies of AXA to grow rapidly through acquisitions.
Location:
Other setting(s):
2004

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Abstract

The 1990s were the ''golden era'' for the European insurance industry with major insurance groups clocking average growth rates of up to 30%. One of the salient features of this decade was its consolidation at both intra company and inter company levels. One of the most notable players was AXA Group of France, which metamorphosed from a local insurer into a global financial service giant. This case looks into the reasons behind the consolidation wave in the European insurance industry and highlights the strategies of AXA to grow rapidly through acquisitions.

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Location:
Other setting(s):
2004

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