Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2023-12-07
Length: 16 pages
Data source: Published sources
Topics:
Wizards of the Coast LLC; Dungeons & Dragons; Open game license; Third-party contributions; Gameplay options; Intellectual property; Trust restoration; Key stakeholders; Stakeholder objectives; Stakeholder interests; Stakeholder influence; Organizational priorities; Management principles; Strategic management; Project management
Abstract
As Hasbro Inc's Wizards of the Coast LLC (Wizards) worked to design the next iteration of its popular tabletop role-playing game, Dungeons & Dragons (D&D), word leaked that it was looking to change its decades-old Open Game License. This would restrict third-party contributions to the game and reduce gameplay options for customers, in favour of increased protection of D&D's game mechanics as Wizards' intellectual property. Wizards' delayed reaction to the leak gave way to an organized response from the D&D community, eventually pushing Wizards to give up its efforts to restrict licensing and take further steps to restore trust. What, if anything, went wrong with Wizards' priorities, and what should its priorities be going forward?
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Location:
Size:
Large
Other setting(s):
2023
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2023-12-07
Length: 16 pages
Data source: Published sources
About
Abstract
As Hasbro Inc's Wizards of the Coast LLC (Wizards) worked to design the next iteration of its popular tabletop role-playing game, Dungeons & Dragons (D&D), word leaked that it was looking to change its decades-old Open Game License. This would restrict third-party contributions to the game and reduce gameplay options for customers, in favour of increased protection of D&D's game mechanics as Wizards' intellectual property. Wizards' delayed reaction to the leak gave way to an organized response from the D&D community, eventually pushing Wizards to give up its efforts to restrict licensing and take further steps to restore trust. What, if anything, went wrong with Wizards' priorities, and what should its priorities be going forward?
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Settings
Location:
Size:
Large
Other setting(s):
2023
Related
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2023-12-07
Length: 16 pages
Data source: Published sources