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By 2004, the revenues of the European football clubs touched $12 billion and the revenues of British, German, French and Italian clubs had increased three times since the mid-1990s. However, their expenditure also increased in leaps and bounds, thanks to the EU (European Union) ruling that eased the movement of footballers between the different clubs of Europe. It resulted in severe competition between the clubs to sign in the star footballers by offering hefty signing fees and salaries. This case, while highlighting the new business model of the premier football clubs, explores its implications of the global football business. A structured assignment ''204-150-4'' is available to accompany this case.