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Case from journal
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Reference no. NAC4119
Subject category: Case Method and Specialist Management Disciplines
Authors: Gina Grandy (Faculty of Business Administration, University of Regina); Martha Rivera Pesquera (IPADE Business School); Xavier Lopez Ancona (KidZania)
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 2021
Length: 11 pages
Share a link: https://casecent.re/p/196009
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Abstract

This article is a transcript of the plenary discussion at the North American Case Research Association conference in October 2020. In a (virtual) fire-side style conversation, author and protagonist involved in the case, KidZania: Spreading Fun Around the World, share their experiences in building a relationship based on trust, negotiating access and approval, disguising data, revising their work, and publishing the case in Case Research Journal (2018, Volume 38 Issue 2).
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Abstract

This article is a transcript of the plenary discussion at the North American Case Research Association conference in October 2020. In a (virtual) fire-side style conversation, author and protagonist involved in the case, KidZania: Spreading Fun Around the World, share their experiences in building a relationship based on trust, negotiating access and approval, disguising data, revising their work, and publishing the case in Case Research Journal (2018, Volume 38 Issue 2).

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Sorry, this product has no related items.