More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. SCG-605
Subject category: Entrepreneurship
Authors: Jeremy Dann (USC Marshall School of Business, University of Southern California); Halle Baerenstecher (USC Marshall School of Business, University of Southern California); Ishan Chhabra (USC Marshall School of Business, University of Southern California); Axl Holmes (USC Marshall School of Business, University of Southern California); Sydney Willoughby (USC Marshall School of Business, University of Southern California)
Published by: USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Originally published in: 2024
Version: June 7, 2024
Revision date: 19-Jun-2024
Length: 15 pages
Data source: Published sources
Topics: Environmental sustainability; Sustainable business practices; Entrepreneurial business strategy; Niche markets; Social entrepreneurship; Product design; Technological innovation; Inventions; Health and wellness; Climate change; Natural resources
Share a link: https://casecent.re/p/196032
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

Solving the Earth's climate crisis will take major innovations and massive investments in energy, transportation, construction, and other areas. But 'green entrepreneurs' can also get their starts taking on challenges in smaller market niches. In this collection of mini-cases, we examine how sustainability strategies might be developed in niche opportunities ranging from insect protein to shellfish waste recycling to body art.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Time period

The events covered by this case took place in 2023.

Geographical setting

Region:
Americas
Country:
United States
Teaching note
-
Reference no. SCG-905
Subject category: Entrepreneurship
Authors: Jeremy Dann (USC Marshall School of Business, University of Southern California)
Published by: USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Originally published in: 2024
Version: February 5, 2024
Length: 3 pages
Data source: Published sources
View full details

About

Abstract

Solving the Earth's climate crisis will take major innovations and massive investments in energy, transportation, construction, and other areas. But 'green entrepreneurs' can also get their starts taking on challenges in smaller market niches. In this collection of mini-cases, we examine how sustainability strategies might be developed in niche opportunities ranging from insect protein to shellfish waste recycling to body art.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Settings

Time period

The events covered by this case took place in 2023.

Geographical setting

Region:
Americas
Country:
United States

Related

Teaching note
-
Reference no. SCG-905
Subject category: Entrepreneurship
Authors: Jeremy Dann (USC Marshall School of Business, University of Southern California)
Published by: USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Originally published in: 2024
Version: February 5, 2024
Length: 3 pages
Data source: Published sources
View full details