Subject category:
Ethics and Social Responsibility
Published by:
IBS Center for Management Research
Length: 14 pages
Data source: Published sources
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https://casecent.re/p/196038
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Abstract
The case 'Amazon's Private Label Brands: An Ethical Perspective' discusses the ethical implications surrounding the promotion of US-based multinational technology company Amazon.com, Inc (Amazon) of Amazon Private Label (APL) products on its online marketplace. The case starts out with a brief look at the world's largest e-Commerce platform's launch of various APL products from the late 2000s. It then delves into the various controversies surrounding APL products through the years, such as counterfeiting, search result manipulation, data theft, and antitrust issues. This case presents Amazon's perspective and gives an insight into the reasons that led it to adopt some of its allegedly controversial business practices. How can the company grow its APL business within the Amazon ecosystem, while ensuring fair competition, consumer choice, and transparent business practices?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Geographical setting
Region:
Americas
Country:
United States
Featured company
Amazon.com, Inc
Employees:
10000+
Turnover:
USD 538 Billion
Type:
Public company
Industry:
e-Commerce
Other keywords:
Amazon; e-Commerce; Online marketplace; Search terms; SEO; Retail management; Branding; Collaborations; Ethical dilemmas; Regulations
Featured protagonist
- Andy Jassy (male), CEO and President
Subject category:
Ethics and Social Responsibility
Published by:
IBS Center for Management Research
Length: 11 pages
Data source: Published sources
About
Abstract
The case 'Amazon's Private Label Brands: An Ethical Perspective' discusses the ethical implications surrounding the promotion of US-based multinational technology company Amazon.com, Inc (Amazon) of Amazon Private Label (APL) products on its online marketplace. The case starts out with a brief look at the world's largest e-Commerce platform's launch of various APL products from the late 2000s. It then delves into the various controversies surrounding APL products through the years, such as counterfeiting, search result manipulation, data theft, and antitrust issues. This case presents Amazon's perspective and gives an insight into the reasons that led it to adopt some of its allegedly controversial business practices. How can the company grow its APL business within the Amazon ecosystem, while ensuring fair competition, consumer choice, and transparent business practices?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Geographical setting
Region:
Americas
Country:
United States
Featured company
Amazon.com, Inc
Employees:
10000+
Turnover:
USD 538 Billion
Type:
Public company
Industry:
e-Commerce
Other keywords:
Amazon; e-Commerce; Online marketplace; Search terms; SEO; Retail management; Branding; Collaborations; Ethical dilemmas; Regulations
Featured protagonist
- Andy Jassy (male), CEO and President
Related
Subject category:
Ethics and Social Responsibility
Published by:
IBS Center for Management Research
Length: 11 pages
Data source: Published sources