Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 15 pages
Data source: Published sources
Topics:
Market penetration; Market development; SWOT analysis; PESTLE Analysis; Porter's five factor model; Multiplex business; Movie exhibition industry; PVR Cinemas Limited; INOX Leisure Limited; Single screen theaters; Metropolitan cities; Tier-1 cities; Tier-2 cities; Tier-3 cities; Bollywood; Hollywood
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Abstract
As of 2022, PVR Cinemas Limited was a leading multiplex movie exhibition chain in India. Since its inception in the year 1997, PVR had mainly focused on organic expansion. Due to growing competition from OTT and other multiplex chains entering India, PVR decided to merge with INOX Leisure Ltd (INOX) in March 2022. The merged entity PVR-INOX became the leading multiplex chain in India. Following the merger, the board was reconstituted and PVR-INOX was looking at developing 180-200 screens per year, and also at expanding into tier-2 and tier-3 cities, while expanding its product portfolio in the existing markets. The present case study provides scope to discuss the market penetration and market development strategies of a multiplex business unit, its strengths and weaknesses, and the factors affecting the growth and development of the multiplex business units in India and the competitive scenario of the multiplex business in India.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2020-2023.Geographical setting
Region:
Asia
Country:
India
Featured company
PVR INOX Limited
Employees:
1001-5000
Turnover:
INR 38.321 billion
Industry:
Leisure & entertainment
Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 7 pages
Data source: Published sources
About
Abstract
As of 2022, PVR Cinemas Limited was a leading multiplex movie exhibition chain in India. Since its inception in the year 1997, PVR had mainly focused on organic expansion. Due to growing competition from OTT and other multiplex chains entering India, PVR decided to merge with INOX Leisure Ltd (INOX) in March 2022. The merged entity PVR-INOX became the leading multiplex chain in India. Following the merger, the board was reconstituted and PVR-INOX was looking at developing 180-200 screens per year, and also at expanding into tier-2 and tier-3 cities, while expanding its product portfolio in the existing markets. The present case study provides scope to discuss the market penetration and market development strategies of a multiplex business unit, its strengths and weaknesses, and the factors affecting the growth and development of the multiplex business units in India and the competitive scenario of the multiplex business in India.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2020-2023.Geographical setting
Region:
Asia
Country:
India
Featured company
PVR INOX Limited
Employees:
1001-5000
Turnover:
INR 38.321 billion
Industry:
Leisure & entertainment
Related
Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 7 pages
Data source: Published sources