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Background note
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Reference no. CCW240503
Subject category: Marketing
Authors: Silvia Bellezza (Columbia Business School, Columbia University); Maren Hoff (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2024
Version: January 1, 2024
Length: 11 pages
Data source: Published sources
Topics: Sustainable marketing; Environmental social governance; ESG; Greenwashing; Corporate social responsibility; CSR
Share a link: https://casecent.re/p/196090
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Abstract

This note defines sustainable marketing as well as the concepts of environmental, social and governance factors (ESG), greenwashing, and corporate social responsibility (CSR). Contemporary examples of each are provided across industries.
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Abstract

This note defines sustainable marketing as well as the concepts of environmental, social and governance factors (ESG), greenwashing, and corporate social responsibility (CSR). Contemporary examples of each are provided across industries.

Related

Sorry, this product has no related items.