Subject category:
Entrepreneurship
Published by:
Amity Research Centers
Length: 6 pages
Data source: Published sources
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Abstract
In 2021, Maria Shriver and her son Patrick Schwarzenegger started brain health and wellness brand Maria Owings Shriver Health (MOSH). The company manufactured nutritious and flavourful protein bars in partnership with brain health doctors. MOSH focused on improving the awareness of brain health and took preventive measures for mental wellbeing. A portion of the sales proceeds was donated to help her Women Alzheimer Movement (WAM). WAM worked towards advancing brain research and spreading awareness of women's increasing risk of Alzheimer's disease. Would MOSH succeed in its endeavour in the nutritional bar market?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2023.Geographical setting
Region:
World/global
Featured company
MOSH
Type:
Privately held
Industry:
Food products
Subject category:
Entrepreneurship
Published by:
Amity Research Centers
Length: 4 pages
Data source: Published sources
About
Abstract
In 2021, Maria Shriver and her son Patrick Schwarzenegger started brain health and wellness brand Maria Owings Shriver Health (MOSH). The company manufactured nutritious and flavourful protein bars in partnership with brain health doctors. MOSH focused on improving the awareness of brain health and took preventive measures for mental wellbeing. A portion of the sales proceeds was donated to help her Women Alzheimer Movement (WAM). WAM worked towards advancing brain research and spreading awareness of women's increasing risk of Alzheimer's disease. Would MOSH succeed in its endeavour in the nutritional bar market?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2023.Geographical setting
Region:
World/global
Featured company
MOSH
Type:
Privately held
Industry:
Food products
Related
Subject category:
Entrepreneurship
Published by:
Amity Research Centers
Length: 4 pages
Data source: Published sources