Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 12 pages
Data source: Published sources
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Abstract
Started in 1894, Bata Corporation (Bata) was a major global footwear company exclusively known for its innovation and accessibility. In 1932, Bata entered the Indian market and opened its first manufacturing unit in Konnar, Kolkata. Over the years, Bata worked on multiple initiatives which included 'evolution of portfolio, expansion of franchise and distribution, investment in marketing and strengthening the digital footprint'. The company witnessed that the increasing population and rising disposable incomes led to frequent purchase of footwear. To meet the changing consumer preferences, Bata focused on increasing its presence across the country. Despite several efforts, the company had to face challenges related to inflation and market volatility. However, Bata focused on expanding its presence through online platforms and came up with casualisation and premiumisation strategy. Would Bata India be able to succeed in its growth strategy and drive desired results in the coming years?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2023.Geographical setting
Country:
India
Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 8 pages
Data source: Published sources
About
Abstract
Started in 1894, Bata Corporation (Bata) was a major global footwear company exclusively known for its innovation and accessibility. In 1932, Bata entered the Indian market and opened its first manufacturing unit in Konnar, Kolkata. Over the years, Bata worked on multiple initiatives which included 'evolution of portfolio, expansion of franchise and distribution, investment in marketing and strengthening the digital footprint'. The company witnessed that the increasing population and rising disposable incomes led to frequent purchase of footwear. To meet the changing consumer preferences, Bata focused on increasing its presence across the country. Despite several efforts, the company had to face challenges related to inflation and market volatility. However, Bata focused on expanding its presence through online platforms and came up with casualisation and premiumisation strategy. Would Bata India be able to succeed in its growth strategy and drive desired results in the coming years?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2023.Geographical setting
Country:
India
Related
Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 8 pages
Data source: Published sources