Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 6 pages
Data source: Published sources
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Abstract
In 2015, sister duo Suhasini and Anindita Sampath founded Yoga Bar in Bengaluru, India, when the health-food space was at the nascent stage in the country. By 2023, the sisters had made Yoga Bar an established brand in the space with the support of loyal consumers looking for healthy and tasty snacking options. They had a strong focus on fundamentals and adopted the sustainable route to success. The brand which initially offered only energy bars expanded its portfolio to offer protein bars, 'Muesli, Peanut Butter, Whey Protein and Gluten-Free Oats'. It had also entered the 'children's nutritional snacking segment'. Suhasini was confident that the brand would reach the INR10 billion mark by 2025. However, in an interesting development, in early 2023, ITC announced its plan to acquire Yoga Bar and take it forward. How would the future of Yoga Bar, one of India's popular brands in the fast-growing healthy food space, which was nurtured with a typical entrepreneurial mind set, play out under ITC's banner?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2023.Geographical setting
Region:
Asia
Country:
India
Featured companies
Sprout Life Foods
Type:
Self-owned
Industry:
Health food
ITC Limited
Employees:
10000+
Type:
Public company
Industry:
Conglomerate
Featured protagonist
- Suhasini Sampath (female), Co-Founder and COO
Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 11 pages
Data source: Published sources
About
Abstract
In 2015, sister duo Suhasini and Anindita Sampath founded Yoga Bar in Bengaluru, India, when the health-food space was at the nascent stage in the country. By 2023, the sisters had made Yoga Bar an established brand in the space with the support of loyal consumers looking for healthy and tasty snacking options. They had a strong focus on fundamentals and adopted the sustainable route to success. The brand which initially offered only energy bars expanded its portfolio to offer protein bars, 'Muesli, Peanut Butter, Whey Protein and Gluten-Free Oats'. It had also entered the 'children's nutritional snacking segment'. Suhasini was confident that the brand would reach the INR10 billion mark by 2025. However, in an interesting development, in early 2023, ITC announced its plan to acquire Yoga Bar and take it forward. How would the future of Yoga Bar, one of India's popular brands in the fast-growing healthy food space, which was nurtured with a typical entrepreneurial mind set, play out under ITC's banner?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2023.Geographical setting
Region:
Asia
Country:
India
Featured companies
Sprout Life Foods
Type:
Self-owned
Industry:
Health food
ITC Limited
Employees:
10000+
Type:
Public company
Industry:
Conglomerate
Featured protagonist
- Suhasini Sampath (female), Co-Founder and COO
Related
Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 11 pages
Data source: Published sources