Subject category:
Entrepreneurship
Published by:
Amity Research Centers
Length: 15 pages
Data source: Published sources
Topics:
Design LED innovation; Entrepreneurship; Carl pei; Nothing; Tech industry; London; UK; Ear 1; Ear stick; Phone 1; Phone 2; Oneplus; Smartphones
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Abstract
Nothing Technology Limited (Nothing) founded by Chinese-Swedish entrepreneur Carl Pei (Pei) attempted to make technology fun in a responsible manner. Pei attained fame in the tech industry as co-founder of OnePlus. Known for his penchant for technology and innovation, Pei hoped to provide an alternative to the stagnant consumer tech industry through Nothing's initial products which included uniquely designed earbuds and smartphones. But Pei did not plan for Nothing to be a phone company for long. His long-term ambition was to change the face of tech through 'cutting-edge design, user interface innovation and community collaboration'. Would the ecosystem of sustainable tech products that Pei hoped to create, relieve the gadget world of its boredom and recreate the magic that Apple had brought to the tech world during its early days?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2023.Geographical setting
Region:
Europe
Country:
United Kingdom
Featured company
Nothing
Employees:
201-500
Turnover:
USD 200 million (2022)
Type:
Privately held
Industry:
Consumer electronics
Featured protagonist
- Carl Pei (male), Founder & CEO
Subject category:
Entrepreneurship
Published by:
Amity Research Centers
Length: 11 pages
Data source: Published sources
About
Abstract
Nothing Technology Limited (Nothing) founded by Chinese-Swedish entrepreneur Carl Pei (Pei) attempted to make technology fun in a responsible manner. Pei attained fame in the tech industry as co-founder of OnePlus. Known for his penchant for technology and innovation, Pei hoped to provide an alternative to the stagnant consumer tech industry through Nothing's initial products which included uniquely designed earbuds and smartphones. But Pei did not plan for Nothing to be a phone company for long. His long-term ambition was to change the face of tech through 'cutting-edge design, user interface innovation and community collaboration'. Would the ecosystem of sustainable tech products that Pei hoped to create, relieve the gadget world of its boredom and recreate the magic that Apple had brought to the tech world during its early days?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2023.Geographical setting
Region:
Europe
Country:
United Kingdom
Featured company
Nothing
Employees:
201-500
Turnover:
USD 200 million (2022)
Type:
Privately held
Industry:
Consumer electronics
Featured protagonist
- Carl Pei (male), Founder & CEO
Related
Subject category:
Entrepreneurship
Published by:
Amity Research Centers
Length: 11 pages
Data source: Published sources